Between 7th and 15th June, the LIFE Maronesa project was showcased at the 61st National Agriculture Fair/71st Ribatejo Fair in Santarém, through its CLIMA+ partner, the ‘O Costa’ restaurant in Vila Real. We launched new communication materials based on a strategy designed with our partner to better capture the public’s interest and waste fewer materials.
The new outdoor tarpaulins (some of which are quite large) feature a good photograph of the maronesas from Trás-os-Montes in harmony with the Alvão mountain pasture ecosystems, in order to capture the attention of the public walking around the fair.
The official debut of a new type of product, our laminated CLIMA+ menus, which in addition to presenting the menu served by the restaurant, provides relevant information about the LIFE Maronesa project and the CLIMA+ brand. Designed with resistant material, it can be reused for several years, saving a lot of paper on flyers or leaflets, where in most cases the consumer expresses interest for a few minutes, but eventually the paper ends up in the rubbish bin.
In the end, when the food reaches the table, the meat is decorated with a flag bearing the logos of the project and the brand.
The good presentation of a product makes the difference in the choice of the most hurried consumers, it captures their attention, brings a moment of slowness that allows them to learn more about food production and enjoy it with the tranquillity it deserves.
